by Helen Doyle
June 12, 2010 in BIZ-KIT, Support by Helen Doyle
With losses of 730million DM, in 1991, Lufthansa Airlines was on the brink of collapse. Only 8 years later, in 1999, Jurgen Weber, Lufthansa’s CEO reported record results in the whole of the airline’s 70 year history.
by Bill Morrow
May 29, 2010 in BIZ-KIT, Business Planning by Bill Morrow
Your business plan is arguably the most important document that your business will ever create. So why, oh why, do so few businesses take time out from fumbling around in the entrepreneurial dark to sit down and make one?
May 19, 2010 in BIZ-KIT, Sales by Ketan Makwana
In essence this is just a process which determines how you are going to deliver on your sales plan. All businesses set out a financial forecast as a part of their business plan on what they have achieved and how much they will grow by. It is at this stage that a sales strategy is created to define how you will achieve that sales growth.
May 19, 2010 in BIZ-KIT, Support by Ketan Makwana
Networking is the process by which one expands their contact base and enhances their understanding, experience and opportunities.
May 19, 2010 in BIZ-KIT, Marketing by Ketan Makwana
Tactical marketing is all about placing ads, generating leads, sending out mailers, attending trades shows, creating brochures, implementing a follow-up system, whereas Strategic is what you say, how you say it, and who you say it to and where you say it.
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